Firstly, Who’s Perry Marshall?
Perry Marshall is one of the world’s most expensive and sought-after business consultants.
That’s right, most don’t get it and that’s why they struggle to succeed.
Clients seek his ability to integrate engineering, sales, art and psychology.
I absolutely love his content and how he has helped so many entrepreneurs, as well as others, around the globe.
Your success is his goal!
More recently, he’s turned “80/20” into a verb.
80/20 is not just a fact about your business, it’s action you take on your business.
80/20 is the central lever for every great strategy.
“80/20 is not just a fact about your business, it’s action you take on your business. 80/20 is the central lever for every great strategy.”
His book 80/20 Sales & Marketing is mandatory in many growing companies.
80/20 says 80% of Your Results Come from 20% of Your Efforts, and 20% of Your Results Come from The Other 80%.
Huh?
The real power in 80/20 is that you can disregard 80% what your normally would focus on and only focus on the top 20% that will actually get you the results you need.
We all know what we need to do, but our brain tends to focus on the busy, nonsense work that actually keeps you stuck.
There’s so much power within that 20% that most don’t focus on, but need to.
Plus, it also means that everything in your business is a source of leverage too.
Each 20% you look at has multiple layers of leverage that you can obtain by “zooming in.”
Pretty interesting, huh?
Perry has also shared the stage with Barbara Corcoran, Brian Tracy and Les Brown, as well as consulted in over 300 industries.
So if you’re stuck in your business, let Perry’s book and concept help you in correcting your lack of success.