So the times have officially changed.
And so has marketing.
Physical Advertising is fading and Virtual Advertising is increasing.
Whether you agree with it or not, it’s happening.
With time and technology progressing, comes change, so be on the lookout and start adapting quickly.
Business owners around the globe are rapidly adapting and implementing these trends.
This is extremely important because if you don’t adapt, there’s a good chance your marketing campaigns will hault your flow in customers.
You wouldn’t want that to happen.
My goal in this is to create awareness and implementation.
If you’re involved in the internet marketing industry or even if you have a physical brick n’ mortar business . . . here are some things you need to keep in mind and start implementing.
1) Video Advertisement Will Be Crucial
There are 3 top platforms people go to Daily.
Google, YouTube & Facebook.
YouTube hosts billions of videos.
Google owns YouTube.
And Facebook has dramatically had a huge increase in videos, as well as their addition of LIVE video ads.
People are clearly liking videos more and more, so video advertising is here to stay.
2) Mobile Will Crush Desktop Ads
In 2015, per Google, “More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”
Think about it.
People are always on their phones.
Whether they’re at work, on line somewhere waiting, or at home winding down.
So mobile advertising is clearly a step in the right direction for business owners.
3) Digital Assistants Emerge
If you have been mostly counting on your SEO (search engine optimization) for people getting guided to your website, keep in mind of these newer digital assistants that have popped up.
These include Siri and Cortana, which are more traditionally based search engines.
Keep your information easily accessible to these search engines.
4) Advertising Online Pricing Will Rise
Due to marketing trends combined with the increase in online businesses and marketers for those businesses, there is an increase in demand. Naturally when this occurs, the pricing of advertising increases as well.
Currently, advertising online is still considered quite reasonable, but it’s only a matter of time before it increases even more.
So there you have it.
Since these Online Marketing Trends trends have already become quite noticeable, it would be in the best interest of your business to start implementing these changes if you haven’t already 🙂
Need further suggestions or education on this topic?
Reach out to me and I will gladly assist you 🙂